Returns are a design problem. We solve it upstream.
When customers understand exactly what they're buying, they keep it. Pirume Sakova works with e-commerce brands to fix the pre-purchase experience so returns stop before they start.
Most return reduction efforts focus on the wrong end of the transaction. The return happens because something went wrong during discovery, not at checkout.
Five levers that move the return rate
Each engagement draws from a connected set of disciplines. We apply them in the sequence that creates the fastest measurable impact for your catalog.
Sizing Guide Implementation & A/B Testing
A sizing guide that customers actually use requires more than a chart. We design fit communication systems, test them against real traffic, and iterate until the data shows measurable confidence. The goal is a shopper who picks the right size the first time.
Explore this serviceProduct Photography Strategy
Photography that sets accurate expectations is a return-prevention tool. We audit your current imagery and develop shot-list briefs that show texture, scale, color accuracy, and fit context that words alone cannot convey.
Explore this serviceReview Moderation Strategy
Helpful reviews surface fit truth, material reality, and use-case context. We build moderation frameworks that identify and elevate the reviews that reduce purchase uncertainty, and flag the patterns that signal product description gaps.
Explore this servicePost-Purchase Email Sequences
The window between order confirmation and delivery is where buyer's remorse forms. Targeted email sequences delivered in that window, covering care instructions, styling context, and realistic expectations, measurably reduce return initiation rates.
Explore this serviceReturn Reason Data Analysis
Return reason codes are product development intelligence sitting unused. We structure the collection process, clean the data, and translate patterns into actionable product briefs. When the root cause is in the product itself, we help you make that case to your sourcing team with evidence rather than intuition.
Explore this serviceThese disciplines reinforce each other
Return data informs photography briefs. Photography gaps show up in reviews. Reviews reveal sizing confusion. Sizing confusion drives post-purchase anxiety. Each signal feeds the next intervention.
We map the full loop before recommending where to start. Some brands need all five levers. Others have one critical gap that, once closed, changes everything.
Our Analytical Approach
A structured path from diagnosis to implementation
Audit
We start by reviewing your current return rate by category, your existing product content, and the data you already collect. No assumptions. Just what the numbers and the pages actually say.
Map
We build a friction map of your pre-purchase experience, identifying where information gaps create the uncertainty that leads to returns. This becomes the prioritization framework.
Implement
We execute against the priority list, working directly with your team or coordinating with your existing agency partners. Each change is documented and tracked.
Measure
We establish clear measurement windows and review the impact of each intervention. What works gets scaled. What doesn't gets replaced with the next hypothesis.
Brands at a specific inflection point
Apparel & Footwear
Sizing ambiguity drives returns in this category more than any other. We work with brands that have enough SKU complexity to make standardized sizing guidance insufficient on its own.
Home & Furniture
Scale and color accuracy are the primary return drivers here. Photography that communicates true dimensions and material texture is a core intervention for this category.
Accessories & Jewelry
Expectation mismatch in this category is almost entirely a content problem. Customers return pieces because the photography didn't convey weight, finish, or scale accurately.
Sporting Goods & Outdoor
Technical products require technical content. When product descriptions don't match real-world use, returns follow. We help brands build content that earns trust before purchase.
Start with a return rate conversation
Bring your current return rate by category and your biggest content uncertainty. That's enough to have a productive first call.
Get in Touch